When I was in China one of my clients was HP. They came out with a brand new printer. It was fast, smart, wireless and offers high quality printing. They were thinking for a new campaign for the machine. So I came up with this origami idea. I think as this new printer is the lion of the printers since it’s the top product in the range. So here is your lion from origami. You can print and have any origami figure with it. Since printers give you papers, I thought it could be nice to create a visual approach with origamis for the campaign. And this origami idea is also very useful for whole campaign. They can be used as price tags, model tags or bubbles.